We are often asked how to make the most of LinkedIn without spending too much time and energy. In order to get the most out of your Linkedin account and for it to work as a useful tool – you will need to personally spend a small amount of time each week in your account, mainly to ensure you have reviewed any invitations to connect that you may have been sent and also any emails that may be in your inbox.
Anyone can invite you to connect and they may want to connect with you for a number of reasons so BEWARE! We would generally avoid anyone that is a direct competitor or who is a Recruitment Consultant as most Consultants use Linkedin as a very useful database for headhunting.
It is also a good idea to manage who can see your connections as well. This can be done by following these steps below:
- Click on your photo on the top right hand side of the page and select privacy and settings – manage from the drop down menu.
- Under Privacy Controls – which should be in the middle of your screen – press Select who can see your connections – and change the setting to Only you and press Save changes.
If you would like to minimise who can contact you – you can manage this by selecting the Communications tab on the left hand side of the current box.
- Select member communications and then Select the types of messages you’re willing to receive. You can then choose the reasons people can contact you. This would be a good filter to use. You can also select the option directly below it Select who can send you invitations and edit that as well.
If/when you have the time it is a good idea to join some appropriate groups – this will increase your visibility on Linkedin. You can find groups under the Interests tab at the top of the page. Once you are on the group’s page you can use the box mid-way down the page on the right to search for suitable groups. If you search either my industry or location you should find some groups to join.
You can post comments or articles in the groups, or just use them for information. If you would like to manage your group settings so you don’t receive a lot of email notifications from them – you can do this by going back to the privacy and settings page and clicking the Groups, Companies and Applications tab and selecting the appropriate option.
You can also follow certain companies if you are interested in their news and updates. You can do this by searching for the company name in the box at the top of the home page and click follow once on their company page.